Depending on the type of industry you work in, or desire to work in, reputation management can vary. Online reputation management, otherwise known as ORM, is how both individuals and businesses manage their overall presence online.
ORM can be as simple as creating social media profiles or a custom website, however, ORM can also work to restore a damaged or ruined reputation. This includes a poor background report, negative search results, a lack of social media presence, and much more.
Whether you are working to better your own reputation online or your company, make sure you have a general understanding of how online reputation management works. Avoiding ORM can open you out to many external threats to better protect your public relations efforts.