Website conversion is one of the most important factors to consider when providing an online business. You may ask, what is conversion in regards to digital marketing? Conversion is the key way to get your prospect to do what you want them to, whether that means a phone call, an email, or the main objective—an online sale. If prospects leave a website without making a connection, then driving traffic to that website was futile.
Lets take a look at the numbers. As of 2007, according to the e-tailing group, about 97% of online prospects leave a site without buying a product or connecting with the business in some way. In addition, an average of 80% of prospects visit a company’s website before they make a decision to purchase. Therefore, the initial message they receive is crucial.
So, what can a business do to make an impression? Here are some tips.… Read the rest