How Brands Are Able to Play a Driving Role in the Evolving Influencer Marketing Arena

Influencer marketing has become increasingly popular in an industry where social media is now, more than ever, at the very epicentre. Earlier days involved marketing characterised by an approach that was less structured and was lacking what is typically considered as the stitched-up strategy. This was followed by the larger brands who started to dabble in these spaces under the counsel and advice of 3rd-party influencer marketing experts, who managed to bring about methodology to these processes. This resulted in an increase in brand sentiments that were positive which have gone onto be proven repeatedly through the performance of campaigns and by the industry surveys.

Fuelled in a part by expanding abilities to monitor performance across all the different media platforms, influencer marketing managed to become the more measurable out of the whole media mix. Brands have gone onto develop confidence which was once lacking in previous years. This has … Read the rest

Small Business Security – Physical Security Measures Against Intruders

Often we see on the news how cybercrimes are on the rise and ways to protect yourself against them. However, even though this is the case, burglaries are still occurring. As a matter of fact, they are on the rise, especially during festive seasons. Homes and business premises are the leading targets. As such, Ultra Security Centre showcases security systems for serviced offices that will help keep intruders away.

Even though digital protection is important, do not belittle the importance of protecting your small business against physical crimes. According to a government survey named ‘Crime Against Businesses’ show that in 2013, almost half of UK’s business premises were victims of crimes. The report mentions that out of those crimes reported, 80% were victims of burglary. As a matter of facts, the report shows that small businesses are three times more likely to be a target compared to domestic homes.


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Identifying Prime Locations for the Most Profitable Franchises in South Africa


When you’re busy researching the top franchises to own, you also need to keep location in mind. Finding a prime location for your new, exciting franchise opportunity could be the defining factor in making one of the most profitable franchises in South Africa even more of a guaranteed success. So, why is location an important key to the success of your business? And, how can you go about searching for the ideal site? This article will explore the answers to these questions in order to ensure the success of new franchisees.

What to Consider when Scouting Potential Locations

There are a few factors to take into consideration when choosing the location of your new franchise, these include:

The Proximity to your Market – you need to analyse your market based on your choice of franchise, with this information you can find out which area will host potential clients.

Demographics Read the rest

Using a Staffing Agency to Attract Loyal Employee

When you’re a temp you have an understanding that your job is not permanent. You could be there for months, weeks, or even a day or two. In a lot of cases after the project is over, you will be reassigned. Once a temp employee is offered to be a part of the company it can be a morale boost. The offer shows that the company sees value in the employee. Managers must keep in mind that a temp doesn’t mean this is someone to get over on. Temps can be just as capable if not more skilled than your direct hires. No employee wants to feel disregarded and you will still have to sell them on joining the company if you wish to get their loyalty in return. If you want to use a staffing agency to attract loyal employees you should offer a great benefits package, offer a … Read the rest

Types of Signage for Your Business

Every retailer wants his business to be recognized and attract more customers. This will drive sales, and the retailer is bound to make a profit. However, this does not just come by easily. Your business must be noticed, and sometimes having signage would help a lot. If you can have quality signage, it is an effective way of letting the customers know of your business existence. Signage is as important as the website design and should not be an afterthought.

Why Is Signage So Important?

Signage becomes the silent but the highest way of marketing your business. Customers can single out your shop without asking some basic question from sales staff. The color, messaging, visibility, and quality of your signage must be considered during development. When it comes to any Retail Motion signage, you have to:

  • Specify
  • Keep it simple
  • Write in headline text
  • Include a call to action

Outdoor Read the rest

Franchise for Sale: How to Earn Big from Franchising

Many people in the United States are looking for ways on how they can earn additional profit. Those who have the minds of a business person are trying to look at their money and see what they can buy with it. Most of the business-minded people in the United States are using their money to fund a startup firm, and they will be managing it for good and bad, and making sure that the company’s board of directors are still showing an interest in the leaders who were elected. For those who are trying to ditch the formality practiced inside a company, they might consider buying a franchise that would provide them with a passive income.

Franchising is a business practice around the world, and many people wanted to become a franchise operator because of the huge profit that they can make from the visitors. There are several steps to … Read the rest

Why choosing ContinuitySA for your business?

If you are searching for the best and leading business continuity management service provider, ContinuitySA is definitely the best choice in Africa. It is absolutely the top rated provider of the commercial/business continuity management services to both private and public organizations. All the related services have been delivered only by the well trained and highly skilled experts from the platform online.

Reasons to choose ContinuitySA:

ContinuitySA service providing platform has always been providing the fully managed services including enterprise risk management, ICT resilience, work area recovery and also the BCM advisory which are all especially designed to improve the business resilience. The team of business experts here at this platform will help each and every client by understanding their complete risk profile and then develop a suitable risk mitigation strategy. This is why this platform gives the complete peace of mind for all the stake holders. The complete business … Read the rest

How to find a perfect guide to a chamber of business group insurance plan

If you are doing the small businesses in Canada, you should need to protect your business for years using the Chamber of Commerce/Business Group Insurance Plan. It usually covers the commercial not matter how small it is. With the help of this simplified guide, you can get to know the needs and benefits of this chambers plan for protecting your small Canadian business.

Why should you get chambers insurance coverage?

Many Canadian small business owners are struggling to find the most suitable commercial insurance plan that fits their needs. Some insurance plans can be tailored particularly for the small businesses. So, all small business owners should be very careful in selecting the best insurance plan which completely protects your small businesses. Selecting the chambers insurance plan will protect all your workers and it also provides several benefits including dental insurance and health insurance. In order to get the full benefits … Read the rest

Competitive Intelligence Reports for Businesses: Strategies to Stay on Top

Staying on top of your competitors is an important and highly desired position to keep. Through the use of investigation services, competitive intelligence reports can be compiled, giving you valuable insights into your competitors’ strategies. This informationwill help you stay on top of your game. A competitive intelligence report will help you to make informed, decisive, and critical decisions when it comes to formulating the strategies of your business. Through understanding what a competitive intelligence reports is, as well as what its purpose is, the many benefits that it will provide to your business will be revealed.

What is a Competitive Intelligence Report?

A competitive intelligence report is a thorough analysis of your competitors in a specific marketplace, which is compiled by monitoring and collecting information based on extensive research. Competitors are companies who are direct rivals to yours and with whom you compete for the same or similar market … Read the rest

The Way you Treat your Employees Could Lead to More Than Just Stress

The employer-employee relationship is different from any other kind of relationship. Because the boss can hold the future of their employees’ careers and financial status in their hand, this relationship can be either very beneficial or not advantageous at all. Hence, the type of treatment that an employee receives at the hands of their own employers can make the difference between leading a pleasant life or a life filled with anxiety and frustration. Simply put, it is very important that you understand that the way that you treat your employees could lead to more than just stress. In fact, some of the things that the boss allows an employee to endure may even lead them to abusing legal and illegal substances like drugs and alcohol.

Even though these relationships may appear to be only business relationships that end when the employees leave the worksite, this is not always the case. … Read the rest