Influencer marketing has become increasingly popular in an industry where social media is now, more than ever, at the very epicentre. Earlier days involved marketing characterised by an approach that was less structured and was lacking what is typically considered as the stitched-up strategy. This was followed by the larger brands who started to dabble in these spaces under the counsel and advice of 3rd-party influencer marketing experts, who managed to bring about methodology to these processes. This resulted in an increase in brand sentiments that were positive which have gone onto be proven repeatedly through the performance of campaigns and by the industry surveys.
Fuelled in a part by expanding abilities to monitor performance across all the different media platforms, influencer marketing managed to become the more measurable out of the whole media mix. Brands have gone onto develop confidence which was once lacking in previous years. This has … Read the rest