Important Components of a Small Business Website Increasingly, local small organizations are seeing the enormous benefits in creating a web presence. Reason being that it is where their customers are located. Too often, however, business owners have websites developed without...<br /><a class="read-more-button" href="http://www.6cs8.com/practical-and-helpful-tips-services.html">Read more</a>
Important Components of a Small Business Website Increasingly, local small organizations are seeing the enormous benefits in creating a web presence. Reason being that it is where their customers are located. Too often, however, business owners have websites developed without analyzing what they are trying to accomplish. For most small organizations, their websites are seen by two different and distinct audiences- the existing and potential customers. Regardless of who your viewer or audience is, your small business website should have the following features. Easy to Navigate Once Visitor lands on your site, the ease with which they can navigate around your site is an essential component of their user experience. You might be having the most incredible site with amazing products, but if the customer cannot find what they are searching for with ease then it is not performing its function. Ensure that you have a search box that is visible and that works. It is important to ensure that the links are accurate and clear. Don’t make the links so small that they are not easily seen, or a magnifying glass would be needed to find them.
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Quality Attractive Content In today’s technologically advanced world, the only difference that exists between your site, the competitor’s site and just any other guy’s site the quality of your content. Having content that is valuable to the reader helps in boosting your small business site. For your small business website, it is critical that you highlight your best content as much as you can and this focused attention will be drawing attention to the best part of your product.
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Get a Blog A blog is the best way to capture more attention to your small business website. A blog will be your organization voice that adds to your business’s personality. Clients want to know that there is a real person associated with your site with whom they can interact with and share information, talk to, and start conversations as well as share links. The blog is what creates a difference between you and everyone else, and it can get you ahead of your competitors. With your blog, you can write anything like what you have been up to, make significant announcements and even the latest news in the industry. Testimonials Getting reviews or testimonials is something that is very often overlooked as being not very important, but on the contrary, it could be your business saver. So get testimonials as often as you can and be sure to use them. Contact Adding the contact details to your small business website is another simple way of adding the necessary credibility that all organizations should have. Clearly display your physical address, phone number and email address and outline all your social media platforms. Providing many points of contact increase your SEO as Google Web crawlers can pinpoint your location and improve your rankings for local listings.