Every retailer wants his business to be recognized and attract more customers. This will drive sales, and the retailer is bound to make a profit. However, this does not just come by easily. Your business must be noticed, and sometimes having signage would help a lot. If you can have quality signage, it is an effective way of letting the customers know of your business existence. Signage is as important as the website design and should not be an afterthought.
Why Is Signage So Important?
Signage becomes the silent but the highest way of marketing your business. Customers can single out your shop without asking some basic question from sales staff. The color, messaging, visibility, and quality of your signage must be considered during development. When it comes to any Retail Motion signage, you have to:
- Keep it simple
- Write in headline text
- Include a call to action
This signage is important because it gets the customers into the door. It sets the stage to start a relationship with the customer and is the first impression they have of your business. They not only show the location of your business but also have to attract potential customers and make them notice something that they would want to get from your business. It may encourage those who have passed by your store severally to come in and see what you are offering.
Outdoor signage can include entrance signs, window signs, awnings, sidewalk signs and so on. You have to place the signage where there is easy visibility for those walking and driving. Brand it effectively to attract the customers and to convey an experience they can get once they get inside your business.
This can be departmental, organizational, directional or wayfinding signage. It enables easy navigation within the premises of your business and customers can easily find what they are looking for. This signage is self-explanatory, and as such, it should be easy to read and should pass the message at first glance.
This one influences customer behavior through attractive imagery or convincing language. It helps in enhancing interactivity with the customers especially when it comes to unnoticed products. Signs that show the customer a specific type of a product gives the retailers a chance to communicate new, seasonal, or featured items.
Your business must be accessible to all types of customers. When you offer accessibility in terms of parking, entrances, and exits, fitting rooms, restrooms, cashier stations elevators and so on will make even the disabled customers feel at ease when they are within your business premises. If you have permanent signage that indicates all the above, you can also include Braille and tactile characters in legible fonts, colors and ensure they are mounted at a specific height for access and consistency.
When choosing any of the signage, you must analyze it from a new customer’s perspective. You must notice what’s clear and what’s confusing. Once you identify the best signage, use it for your business.