Why Internal Communication Matters in Today’s Organizations

If an organization is to function fully, internal communications of the company must be in order. However, it’s important to realize that the scope is determined by the practitioner as well as the organization. Key areas in the scope of an internal organization include coming up with the necessary communication skills for relevant stakeholders, ensuring there is a two-way dialogue and most importantly, delivering the message on behalf of the management.

Good internal organization practices

For internal communication practices to work, you must have a vision. This is the part that requires some planning and strategizing. This includes designing goals and objectives of what you want to achieve. At the same time, develop a time frame of how soon you want to implement your practices. When designing a good strategy, remember that execution lies in using the correct tools. Tools that you can use for this include a chat software such as HipChat or Yammer. You can also make use of visual communication and cloud technology.

More about internal communications practices

With your plans, remember to go visual. Don’t forget that science tells us that 65 percent of people in this world are visual learners. It’s easy to convey information using posters. For more information about how going visual can help your business, look at this site.

Importance of internal communication

Unlike the popular belief that internal communication is important in marketing alone, it has proven to be useful in other sectors of business such as human resources and public relations. At the same time, internal communication has proven useful in knowledge management and journalism. Internal communication has gained wide recognition in other fields such as political science, sociology, social psychology as well as in communication theory.

Common means of message distribution

There are several channels that can be used in internal communications and they include workspace, face-to-face as well as print media and electronic means. Workspace is simple and takes place at places where people work. It includes using mousemats, window decals as well as LCD and Plasma screens. An organization can also use notice boards for workspace communication. Face-to-face is not difficult to comprehend as it involves forums where people gather to address an issue. This could take place in the form of a meeting, round-table discussions, and conferences. Print, on the other hand, involves the use of paper communication. This can be achieved through postcards, brochures as well as newsletters and magazines. The final message distribution channel is through electronics. Subgenres under this category include a blog, email, SMS, and newsletter.

Choosing the right channel

There are several factors that affect the channel medium selected such as audience, availability, timing, and content. Other factors that affect channel selection include objectives and traffic control.


Through this article, it is possible to have a deep insight of internal communications. At the same time, the article makes it possible to understand important practices that should be considered during the process. The article also discusses the message distribution channels that can be used in internal communication.