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Online Buzzhive Marketing and SEO Applications SEO is short for Search Engine Optimization. During a period when the Internet was developing and progressing, the developers thought about organizing all collected information data and find its potential use in distributing these data by channel them into a tool box, which is now known as SEO. Known web developers in 1992 to 1998, Gopher, Mosaic, Wandex, created their own search engines in accordance to their brand goals. Out of these developments, SEO consequently grew out together with the World Wide Web. Coming from its program structure, the use of a simple, natural language as keywords were substantial enough to search for specific information, such that ranking results evolved in the process as a result of the traffic coming to the web, searching for information. It was the World Wide Web that saw the potential of search engines and created the concept of e-commerce and internet marketing. The norm in SEO, as an internet marketing strategy, processes the following data: how search engines work, what kind of people avail of SEO, the choice of keywords typed in the search engines and which search engines are preferred by a target audience. The optimization struggle is a goal of SEO, such that to optimize a website it has to process the following – editing of its content, HTML, and improving the coding system to increase its relevance in choosing keywords and removal of barriers to the indexing activities. A further tactic of SEO was promoting the site by increasing the number of back-links.
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To find pages for the Google, Bing, Yahoo,they make use of crawlers. A crawler is a term for browsing on a systematic procedure on the World Wide Web for the main purpose of indexing the contents of a website. By this crawling process, it is a fact that not all pages can be indexed because of the distance of some pages to the main directory.
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Among the numerous e-commerce advertisers is Buzzhive Marketing that utilizes SEO marketing strategy. Its company’s philosophy is to help a company, a business enterprise, or a brand product gets attention, locally, online. Buzzhive aims to create a buzz for its clients through the following strategies – online marketing techniques using SEO together with offering web designing, branding, and exploiting the potential of mobile apps. The use of SEO can help build a company’s image on the link making it rank high on the web, to which this is known as link building. Building and gaining popularity and a high rank percentage on the websites is the main goal of Buzzhive for its clients. The concept is to produce an effective strategy that a client’s popularity will go viral by creating quality content that can attract and increase back-links and, thus, create a viral phenomenon.